Mimi Rosenheim helps you pivot from conducting random acts of marketing to creating a strategic, predictable marketing function that is a true partner to Sales — with smart, measurable investments.
Delivering account-based and integrated campaigns to drive pipeline, accelerate deals, and expand customer relationships.
Messaging & Content
Creating messaging and content driving engagement and sales conversations for each target segment, throughout the buying cycle.
Tech & Ops
Optimizing your processes, data, and tech stack to create dashboards that align marketing metrics with business outcomes.
Marketing Services to Meet Your Needs
Custom services to solve common challenges, designed to meet the unique needs of your organization.
Your marketing isn’t working and it’s time to fix it. Whether you’re looking to move from measuring marketing activities to outcomes, restructure a team, or determine the right go-to-market strategy to reach your goals, you need someone with the experience and focus to fix it. I can help transform your marketing to become a high-performing, scalable, flexible, and measurable function.
You’ve decided to pursue an account-based growth (ABG) strategy but the implementation is daunting. Whether you’re just getting started or need help managing and optimizing your program, I can help. I’ve rolled out ABG in multiple companies and helped many marketing leaders optimize their programs to drive new pipeline, accelerate their funnel, and expand customer revenue.
You want to make a big impact with your product launch but your teams are heads down, working hard to get their deliverables out the door. You need someone to drive an integrated launch plan to create the splash your product deserves. I have led dozens of launches at companies of all sizes and will help you create the lightning strike that will fuel engagement and pipeline for months to come.
You need a marketing leader but aren’t looking for a long-term commitment. Hiring your first marketing leader and don’t know what you need? Have a leader who will be out for an extended period? Or, you’re bridging some time between marketing leaders? I will jump in to keep the ball rolling and ensure marketing delivers on their goals to keep your business growing.
Starting revenue-driving campaigns, building sales tools, launching products, fixing and enriching data, product positioning, creating buying journeys/ICPs/personas, customer research, marketing analytics — the demands for smart marketing never stop. Get extra help from a proven partner with experience in sales-led and hybrid GTM models and a track record of getting the impossible done.
Don’t take My Word For it
I build high-performing marketing teams, and in the process, I’m proud of becoming a true partner to the Executive and Sales Teams.
Mimi is a breath of fresh air. A marketer who understands sales. With the customer journey in mind she creates marketing that drives curiosity so that buyers will have conversations with sellers. She is a great thought partner and fun to work with. She goes above and beyond to support Sales.
Mimi is an exceptional marketing leader who built strong processes and teams, as well as initiating data-driven approaches to marketing. Coupled with the fact that she brought tremendous positive energy to our organization, she was amazing to work with and delivered improvements that we needed.
Mimi the real deal. She’s an in-the-trenches partner to revenue teams and knows how to design, build, and scale data-driven marketing platforms for complex B2B environments. On top of all that, she’s a kind, warm person who is generous and supportive.
What problem are you trying to solve?
Creative & Results Driven.
There are many ways to achieve your goals and blow success metrics out of the water. I create a custom path forward, rooted in best practices but modified to meet the specific needs of your org. We work in parallel paths — delivering quick wins while building the foundation for a repeatable, scalable, and flexible marketing practice.
I thrive in fast-paced environments and building the plane while I’m flying it (and I’m ready to turn it into a tank, race car, or submarine as the situation requires.)